BARCELONA -- March 16, 2006 -- Euroleague Basketball has announced the signing of a long-term contract that makes sportingbet, one of the leading names in global egaming, an official sponsor of Europe's highest-level club basketball competition through the end of 2008-09 season.
According to Jordi Bertomeu, Euroleague Basketball CEO, "During recent months, we have been closing different agreements with leading worldwide companies that have similar audience targets as Euroleague Basketball. Through these agreements, Euroleague Basketball is now positioned as one of the most important sports brands. To have a long-time contract with a sponsor like Sportingbet, a leading company in global egaming, confirms our global strategy."
Commenting on the agreement, Matt Jellicoe, sportingbet European Head of Marketing, said: "This sponsorship represents an ideal vehicle for Sportingbet's pan-European business given the almost identical geographical fit with Euroleague Basketball. This synergy also allows us to deliver a customer-centric approach by utilising our local brands in each territory.
"We believe that this agreement with Euroleague will raise the profile of our brands in all key markets and add even greater tangibility as we strive to strengthen our position in the European marketplace."
According to Pedro Galvan, Euroleague Basketball Marketing Director, "We are very excited on closing this global partnership with Sportingbet. By way of this agreement, sportingbet will benefit by access to our entire pan-European communications platform, giving them exposure to a growing potential audience of over 1,400 million people in the European market covered by our 40 broadcasting stations."
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