888sport, one of the world's most popular online gaming entertainment companies,today announces the signature of a strategic agreement with NextGen Gaming ('NextGen') - a leading game design studio specialising in developing and licensing interactive wagering games for use on the Internet and land based gaming.
NextGen's games have a proven track record in the gaming industry, and the agreement allows NextGen's most popular gaming titles to be made available to customers of 888sport and of 888's White Label partners as part of 888's gaming arena. The games' content will be 'localized' to appeal to specific countries that 888 serves worldwide and should be available to 888 customers from Q3 2008.
The 888 Integration Platform enables third party game providers such as NextGen to swiftly connect into 888sport's gaming environment, in turn leveraging 888's brand strength and robust multi-channel marketing thus reducing time to market.
Today's announcement is further evidence of 888sport executing its strategy to broaden its entertainment offering. The Company has been integrating a number of third party games in recent months and further agreements have been lined up in the area of third party game integration going forward.
Gabi Campos, Senior VP, Head of Offering for 888 said:
'We are constantly expanding our games offering to customers through internal innovation and the integration of third party games, with the emphasis on new games and branded content. The integration of NextGen's most popular games into 888sport's gaming environment will provide a significant boost to this area of organic growth.'
Matt Davey, CEO of Nextgen Gaming said:
'888 is renowned in the industry as the gold standard in online gaming
entertainment. Through this strategic agreement NextGen, as the world's premier supplier of gaming content, is proud to offer some of its best performing titles such as Eastern Dragon TM and Dr Love TM. We are excited by the opportunity to work with such a professional and progressive company as 888sport and look forward to delivering an exciting entertainment package.
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