888sport, one of the world's most popular online gaming entertainment companies, today announces the signing of a strategic agreement with CTXM, a leading software provider to the online gaming and video games industries.
Today's announcement is further evidence of 888sport taking steps to become an entertainment destination and widening its entertainment offering through the integration of third party games.
CTXM's games have a proven track record of popularity and will become readily available to customers of 888 and of 888's White Label partners as part of 888's gaming arena. Games will be customised to appeal to the large variety of constituencies the Company serves worldwide.
CTXM games will be integrated into 888's award winning gaming environment, combining popular gaming designs with 888sport's gaming arena, gaming history and shared wallet.
The companies intend to release a number of games customised for 888 on a periodical basis, based on full integration between 888's Integration Platform and CTXM's 'White Label Platform.' The launch initially includes customised versions of two of CTXM's games, 'Cards HiLo' and 'Wild Wheel.'
The announcement follows a number of third party games that have recently been made available for customers using 888's Integration Platform, as the Company continues to partner with game providers that launch or expand their operations with 888.
Gabi Campos, Senior VP, Head of Offering for 888 said:
'Given the broad appeal of casual gaming, and CTXM's track record in this space,this agreement is a logical addition to 888's gaming environment, and continues the expansion of what 888sport offers customers.
'The 888 Integration Platform was set up to enable third party game providers to swiftly connect into 888sport's gaming environment, wallet, cashier and customer support systems, and our brand and marketing engines make 888 the best platform in online gaming for third parties to debut or expand.'
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